Luxebook February 2023

audiences and wider exposure. But at the same time, exclusive collections also help consumers get an insight into the brand’s creative instincts which helps them come back for more. Exclusivity in itself is an attractive factor, because who doesn’t want to own a product that is both rare and personalised? As far as the expense, most leaders agree that the value is justified. “While it is an expensive affair, limited edition pieces tend to cost much more than seasonal collections. And they’re rare pieces so people want to pay an extra buck for that level of quality and design which more than makes up for the expense,” says Anushree Reddy. When these factors are considered, the jewellery pieces created become truly unique making it an heirloom piece that can be passed down the generations. Harit Zaveri shares that each collection is created after “…a detailed analysis of operational reports, comprehensive CRM research, a thorough examination of demographic profiles, and a strategic assessment of brand alignment” that help determine the targeted clientele. For Vaishali S, it is need more to do with the needs of the clientele. The designer compares limited edition releases with seasonal ones, believing the former to be far more client oriented that the latter. “Limited edition collections are normally more focused on the specific client or on the need they are addressing. Seasonal releases help further the development of the brand; however, a limited release is more customer-centric unlike the seasonal collection which is more brandcentric.” Continuing the conversation on seasonal versus limited releases, Harit Zaver stresses that premium, limited collections are nothing short of extraordinary. “Every piece in a limited collection is masterfully conceptualized with premium materials that deviate significantly from those used in our standard collections.” The exclusivity factor, he says, is further accentuated by the limited availability of each design, ensuring that they remain truly one-of-a-kind. “As a testament to our commitment to quality, these designs are meticulously crafted to withstand the test of time. It’s no wonder that our premium collections are rarely imitated, as the level of craftsmanship required to produce such intricate pieces is unparalleled.” An expensive affair? While limited edition collections work great as a strategic marketing tool, they tend become an expensive affair. It involves a lot of effort with regard to research, man hours, specialized production and cost, etc all of which contribute to the overall expense. In such, one can’t help but wonder about the production cost exceeding the profits. To put it in simpler terms, is a limited-edition collection really worth it? The answer is yes. We already know that any limited-edition collections, be it luxury designer brands or smaller retailers, benefit from limited edition releases which provide new Vaishali S Threadstories F E B R U A R Y 2 0 2 3 |L U X E B O O K| 1 1 10|L U X E B O O K|F E B R U A R Y 2 0 2 3 Bruichladdich’s journey for the people and planet The story behind the iconic Scottish Distillery making the world’s most thought-provoking spirits BY ARUSHI SAKHUJA Known for being unconventional and progressive, while this Victorian distillery changed hands in 2001, the essence of the Bruichladdich distillery located on the picturesque Scottish Hebridean Island of Islay remains intact. It was built in 1881 with a vision to create natural single malt of high provenance, which was fully traceable and flavour-first in its character. Douglas Taylor, Bruichladdich Distillery CEO, commented on the distillery’s historical journey,” Our vision has been to create the world’s most thoughtprovoking spirits. At the same time, we want to fulfil a purpose which is bigger than our business and benefits many more people and the environment. Bruichladdich is a remarkable company, and it is the uniqueness of the people who work here that make it that way.” The distillery produces three different single malts on the island; Bruichladdich, unpeated single malt; Port Charlotte, heavily peated single malt; and Octomore, super-heavily peated single malt. Alongside this, the distillery also produces The Botanist gin, the first Islay dry gin created using 22 foraged botanicals. An Islay-centric approach Passionate about nurturing the island community, its whiskies are conceived, distilled, matured and bottled on the island. The distillery currently works with 20 local farming partners and over 50% of its barley is grown on Islay. In 2020, Bruichladdich Distillery became the first distillery in Europe which distilled single malt whisky and gin to receive B Corp accreditation. The program seeks to help mission-driven businesses protect and improve their positive impact over time.“We seek to produce the most natural, thoughtprovoking spirits possible. Each of our brands has its own unique character and distinct flavour profile, capturing the essence of our wonderful island home,” quoted Head Distiller, Adam Hannett. Bruichladdich’s sustainability promise At the distillery, sustainability is inherent to every facet of the business. The sustainability strategy is made up of four key pillars. These include energy and emissions, agriculture and biodiversity and reducing waste from production to packaging. Lastly, ensuring the community of Islay is at the heart of every decision. The Classic Laddie Their signature single malt, the Classic Laddie is not based on a recipe set in stone, but on a distilling philosophy based on the barley varietal, and an ever-increasing range of casks to create a variety of flavours. The Classic Laddie is elegant and clean with bright floral notes of coconut, lemon balm and barley sugar. However, age isn’t the only factor to create the malt. Head Distiller, Adam Hannett selects from different ages, cask types and barley varieties to create the brand’s classic house style. The rich, natural colour of the whisky comes from the cask and The Classic Laddie is bottled at 50% ABV as opposed to the average of 40-46%. Hannett samples and evaluates every batch of The Classic Laddie by nose, taste and mouthfeel to ensure the highest quality of the whisky. LIQUID GOLD