Luxebook February 2023

nylon, silk or polypropylene. These don’t have much appreciation value, yet have managed to carve a niche for themselves in the carpet weaving industry. Design and manufacturing The process from design to manufacturing is long and tedious in the carpet-making process. The first stage is the design process, the planning for which starts at least a year ahead of the season, with the team conducting research on the current trends in the market to study the colours, patterns and textures for the upcoming season. The design team then works with the management and production teams to ensure the best transition of design from paper to final product. “Our inspiration comes from anything and everything; it can be nature, urban art or textures that we find interesting.The colours that we use are also researched on their positive effect on human emotions,” says Ali Akmal Jan. Jaipur Rugs and Obeetee Carpets take the research process a step further and study the interiors spaces that will house the carpet. “The design team comes up with the concept by looking at the potential of the interiors, and target audience and after that the layout process takes place. According to the layout, the team then decides on the best-suited technique,” says Chaudhary. Dhama draws paints a picture of Obeetee’s practices with the example of different homes. “If we develop a carpet with the view of a palatial house, we employ more antique or intricate patterns, whereas if we develop a carpet with a modern house in mind, we use more contemporary or abstract design elements.” Once the design and layout of the carpet has been decided, the manufacturing process begins, starting with the sourcing of rawmaterials ranging from wool, viscose, silk, cotton and jute etc. After the design team picks out the yarns, texture, and finish, a texture testing and sampling process is conducted followed by the texture development process to deliver a sample piece of the carpet. Once approved, the raw materials go through a spinning and dyeing process after which the yarns are sent to rural artisans. “Once the rug is weaved then it goes through 18 finishing processes which include measurement, knot counting, pile height checking, repairing, washing, etc.,” adds Chaudhary. The duration of the manufacturing process usually depends on the type of carpet being designed. According to Jan, “…a simple geometric tufted carpet takes around fifteen to twenty days to manufacture with five to six people working on it. On the other hand, a hand-knotted intricate traditional design takes an average six to thirty six months with eight to ten people working on it.” Jan pints out a Carpet Kingdom masterpiece, the Aradabil carpet which took almost four and half years to produce. “The carpet was made of pure silk and incorporated a total of 17,91,15,904 knots!” Angelique Dhama, CEO, OBEETEE Carpets, Retail OBEETEE Carpets Made in Italy 24|L U X E B O O K|F E B R U A R Y 2 0 2 3

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