| 12 Anjali Mehra Chief Brand Officer and Senior Vice President Marketing, The Leela Palaces, Hotels and Resorts Aseasoned hospitality, brand marketing and communications professional with over three decades of experience across geographies, Anjali Mehra is currently the Chief Brand Officer and Senior Vice President—Marketing, The Leela Palaces, Hotels and Resorts. Ever since she joined the company in July 2020, she has shown exemplary commitment, building effective strategies and launching key initiatives to strengthen the positioning of The Leela brand as an embodiment of true luxury. Some of the recent programmes and initiatives that she has been involved in include Icons of India,Tishya, Aujasya and Leela ke Phool. During her tenure, the Leela brand has won many accolades including the World’s Best Brand twice in a row in 2020 and 2021, and #3 in 2023. With the global traveller’s pursuit of personalised experiences and conscious luxury, Mehra has been able to curate thoughtful campaigns that have repositioned brands in challenging and highly competitive markets. She has worked with some of the most reputed hospitality giants in the world including Starwood Hotels, Marriott International, Hilton and Taj Hotels, among others. To her, “Luxury is something that’s rare and exclusive and the ability to enjoy this in your own time and space.” Some of her favourite luxury travel destinations include Paris and London. “LuxeBook is my go-to for what’s new and next in luxury.” Anju Modi Creative Director and Founder, Anju Modi For over three decades, Anju Modi has been a luminary in the Indian fashion industry. Her brand has always been a custodian of timeless craft, reinforcing a steadfast commitment to tradition and community upliftment. Modi’s couture and ready-to-wear collections are an amalgamation of artistry and culture, bringing to the forefront forgotten techniques like weaving, dyeing, printing, and embroidery. Influenced by architecture, poetry, mythology, and literature, Modi’s designs are rooted in textile heritage and brought to life in collaboration with master craftsmen. As a non-conformist, she is unabashed in her willingness to transcend creative boundaries. Some of her iconic costume designs were for Ram-Leela and Bajirao Mastani. In fact, her groundbreaking work in Ram-Leela earned Screen and Star Guild Awards, while her exquisite creations for the lead trio in Bajirao Mastani—Ranveer Singh, Deepika Padukone and Priyanka Chopra— garnered prestigious accolades from Filmfare, IIFA, TOIFA, Screen, and Guild awards. For her, luxury is all about the freedom to live life with intention. “It goes beyond mere possessions and encapsulates the thoughtful curation of surroundings, where each element is purposefully chosen to enhance the overall experience.” “Luxury means the freedom to live life with intention. It goes beyond mere possessions and encapsulates the thoughtful curation of surroundings.” | 13
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