Vandana Jagwani Creative Director of Mahesh Notandass Fine Jewellery and Founder of Vandals Vandana Jagwani is an outlier—-so aware of aesthetics, sentiment and culture; she’s not only reminiscent of it but a purveyor. An alumni of Babson and Regents, she has the foresight and market wisdom that is derived from undergoing persistent growth—one that she sees as an adventure, from challenge to change. To be on time for her, is to be two steps ahead, ready to launch when she senses the time is right. Jagwani’s business acumen forms her creative vision. It is a mix of the two that defines the trajectory that she sees for her brand. Philosophically, in the same breath she trapezes between Banksy, Van Gogh, Steve Jobs and Yayoi Kasuma— drawing parallels between all of them, and the combination is Vandals. The brand isn’t just a second-generation outlook of age-old traditions. Instead, Vandals sees technology as an artistic medium in its own right—as opposed to just using it to digitally simulate traditional tools, it can be utilised to engineer the exquisite. What’s her style inspiration? “I don’t have a particular muse. I find inspiration in various facets of life—be it art, culture, nature or even the bustling streets of the city. What resonates with me most deeply, however, is the belief that style should be an expression of self. I adhere to the notion that whatever you choose to wear, it should be a reflection of your inner essence.” “Freedom of choice is more important than anything you do in life. That’s true luxury.” Vandana Khosla Co-founder and Creative Director, Elvy The home decor space may have garnered limelight during the pandemic, making most people more invested in beautifying their living spaces—but Vandana Khosla, co-founder and creative director of Elvy foresaw this trend way back in 2006. Having spent a lifetime travelling to exotic destinations around the globe, she observed a huge gap in the Indian market—a lack of curated selection of decor and lifestyle products for the discerning buyer. Her keen entrepreneurial mind conceptualised Elvy that initially began as a mail-order catalogue, pioneering the model in India where people still relied solely on brick-and-mortar stores to shop. Through this, Khosla ensured she was able to cater to customers pan-India by providing them with the option to shop from the comfort of their homes. Today, she has grown Elvy to five strategically located stores in Delhi-NCR, Ludhiana, and Hyderabad. Elvy’s collection has grown to offer items from around the world, each promising the brand’s signature hallmark of quality and elegance. Their wide product portfolio includes tableware, crystalware, home decor, and even outdoor accessories. Under Khosla’s direction, the brand’s collection of one-of-a-kind pieces has kept customers delighted for decades. Elvy continues to add to its offerings every season. Her style inspiration is deeply rooted in the fusion of timeless elegance and contemporary trends. “I admire individuals who effortlessly blend classic sophistication with a modern edge. However, I also draw inspiration from the dynamic and ever-evolving world around us, incorporating fresh perspectives and innovative elements into my personal style.” “LuxeBook is a treasure trove of luxury lifestyle content for those who appreciate the finer things in life.” | 58 | 59
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