LuxeBook Top 50 2024

Akanksha Arora CEO, Tribe Amrapali Akanksha Arora’s interest and inclination towards jewellery piqued when she married Tarang Arora, son of Rajiv Arora—the co-founder of Amrapali Jewels in 2008. After discovering a gap in the retail landscape that Amrapali was operating in, she decided to make the brand more futuristic, easy and accessible without compromising on the ethos of the mother brand. That’s how Tribe Amrapali was born–which began as an e-store for the younger and modern audience. As the CEO of Tribe Amrapali, Arora oversees the design and innovation for the brand. She is conscious about maintaining a balance—-where fresh contemporary designs take centre stage, while keeping the heritage and the legacy of the brand intact. Under her dynamic leadership, Tribe Amrapali has grown by leaps and bounds, with 15 outlets across the country and five more in the pipeline. As someone who is constantly hustling and working towards transforming the landscape of modern jewellery design in India, what’s her favourite form of wellness? “Eating healthy and exercising at least four times a week keeps me going. Also, staying mentally healthy is very important.” “LuxeBook has consistently been doing a great job at being a luxury lifestyle magazine.” | 6 Ambika Seth Director, CAARA India Pvt Ltd and CAARA UK Pvt Ltd Those who appreciate good food are certainly lovers of CAARA, a brand that has taken the national capital by storm ever since it came into being in 2014. Behind its success are its co-founders Ambika Seth and Alice Helme, who have consistently offered quality produce to their patrons year on year. Seth spent a decade living and studying in Switzerland where she completed her Bachelor of Science in International Hospitality Management from The Ecole Hoteliere de Lausanne. She went on to work in Vietnam for two years where she set up resorts for Six Senses and then worked in asset management, overseeing seven leisure assets across Vietnam, including GHM and Hyatt properties, golf courses and luxury service apartments under the portfolio of Indochina Capital. As someone who is proud of her country, Seth returned to India and co-founded CAARA in 2014. She currently heads the back-end support systems for CAARA, overseeing the India operations. Simultaneously, she also launched FarmLove, a farming initiative that grows and supplies chemical free vegetables, fruits and herbs to various retail and institutions in Delhi and Gurugram. Her team works directly with farmers in Haryana to teach and empower them on chemical-free farming techniques. Beyond work, Seth loves to indulge in a spa day here and there. However, she spends one hour every morning at an exercise class that she never likes to miss. “It really helps me power on for the day and helps me both with my physical and mental wellness.” “I don’t think I will ever get tired of the beautiful views of Geneva, the amazing quality of food, fantastic air and the fact that you can drive for 30 minutes and reach the ski stops.” | 7

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