Louis Vuitton has launched a bespoke Haute Perfumery service with the Master Perfumer Jaques Cavallier Belletrud to offer personalised fragrances.
Since 2012, Belletrud has been creating the most beautiful olfactive propositions for the House at his atelier, Les Fontaines Parfumées in Grasse, France which is known as the perfume capital of the world.
Louis Vuitton is now offering the create made-to-order fragrances for its clients, on special request.
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“I wanted to offer our clients the possibility of wearing a unique fragrance, made in my creative workshop,” explains Jacques Cavallier Belletrud. “To me, this bespoke Haute Perfumery service represents the essence of the House, because ultra-personalization has always been at the heart of Louis Vuitton.”
Belletrud inquires the client’s tastes, memories, lifestyle and typical perfume habits to design an olfactory portrait that emerges from the collaboration between the client and the perfumer. Post this, the Master Perfumer selects from a list of the most exclusive raw materials sourced from all over the world to create a scent that would best fit its client’s personality. Belletrud can then calibrate each olfactory nuance down to the tiniest details to offer a resolutely made-to- measure composition.
The process of creating a bottle of scent involves finalising a fragrance formula which is then created by hand at the Atelier d’Art, a new space dedicated to bespoke perfumes in the heart of Les Fontaines Parfumées. In the meantime, the trunk in which the perfume is presented is specially crafted in Asnières, Louis Vuitton’s historic workshop in France where all of its special orders are created.
The scent is then presented in a personalisable trunk which holds four 100ml bottles, three 200ml bottles, a 100ml travel case, a travel spray, plus 16 refills.
The made-to-measure Haute Perfumery comes with a refill service upon request, available in all Louis Vuitton stores carrying perfume fountains. Each unique formula will be inscribed in the Louis Vuitton archives at Les Fontaines Parfumées so that the client’s olfactory signature can be preserved.
The special-order service, available from November 2020 costs €60,000 (approximately Rs. 53 lakh) and upwards.
Louis Vuitton opened its workshop in Asnières in 1859. The emblematic Desk-Trunk for the renowned conductor Leopold Stokowski and the Tea Service Trunk for the Maharaja of Baroda were made here.