Luxebook July 2023

Diving into the world of oud BY JADE CRASTO One of the costliest raw scent components in the world is oud, also known as oudh. A kilogramme of oud can cost as much as a kilogram of gold if not more. The fragrance component, which is unique to South-East Asia, comes from the bark of trees and has an instantly recognizable woody aroma.Agarwood and its derivatives have been traded since the dawn of time, and some writings even claim that traders transported agarwood from China to the Middle East via India using the renowned Silk Route. Historically, markets in Japan and the Middle East, including Saudi Arabia, Kuwait and the United Arab Emirates were the main consumers of oud, which was originally produced in South and Southeast Asian countries including India, Bangladesh, China, Malaysia, Thailand, Indonesia and Vietnam. However, there seems to have been a recent increase in demand, mostly in Western Europe, as well as supply centres, such as Australia and Sri Lanka. The historical origins of oud, which goes back to 1400 B.C.E., are rooted in tradition and culture. In addition to being burned as incense to greet guests at home, it is also blended into oils or fragrances. Today, commercial fragrances may be found all over the world with notes of oud. To know more about this beautiful and aromatic fragrance, LuxeBook spoke to Mustafa Firoz, Managing Director, My Perfumes Group & Founder; My Perfumes Select. My Perfumes Select is a luxurious fragrance brand based in the United Arab Emirates (UAE). With a passion for the art of perfumery, the brand offers a range of perfumes crafted from Extrait de Parfum or perfume absolutes from the most exquisite perfume ingredients in the world. What is Oud (Oudh)? “Oud or agarwood, verily referred to as ‘Wood of Gods’, ‘Scent of Heaven’, ‘King of Scents’ & ‘Black Gold’ continues to remain the highlight of oriental alchemy”, says Firoz. Agarwood which is resin-infused fragrant wood, is derived from tropical trees whereby the trunk and branches start producing a fragrant resin that the world has come to love and value, all in response to a yeast infection. It can take anywhere between several years to decades for the resin to fully form and mature, making it the most coveted, most expensive and splendidly opulent ingredient in the world of natural perfumery. The Indian agarwood and its pure extract are considered to be the most coveted of agarwood fragrances. Firoz says, My Perfumes Select curates the finest and rarest agarwood and dhanal-oud, from the most famous centres of the world. The perfume sprays are created from the top-quality oud absolutes with the highest concentration of extrait de perfume, making each fragrance an olfactory experience of indulgence and luxury. Each piece of wood is handpicked by artisans to ensure exceptional quality and authenticity for the connoisseurs of agarwood and oud fragrances. The complexity of Oud Sinceitisaresinouswood,oudundergoesatransformative process over time, developing a distinct fragrance that varies in intensity and character depending on the tress’ age, the region it grows in and the specific conditions under which the coveted resin is formed. The complex scent is an ode to nature with different elements lending their notes to create a precious olfactory experience.The notes of different natural elements are woven together in perfect harmony, crafting an aromatic symphony that is opulent, captivating and indulgent beyond measure. The core scent of oud is often described as warm, sensuous, and deeply resinous. It has a remarkable complexity, with layers of balsamic, leathery, and slightly animalistic undertones. Oud or agarwood in all its product forms has been used and is the highlight ingredient in the world’s most exclusive and niche perfumes. It symbolizes the utmost 14|LUXEBOOK|JULY 2023 AROMATIC RESIN JULY 2023 |LUXEBOOK|15