Luxebook July 2023

manifestation of luxury and indulgence, and the quality of the aroma can be viewed as an indication of status, prestige and legacy. Among all the natural varieties, Indian agarwood and its pure extract is considered to be the best in fragrance. It is rich, pure and pristine oud that is tantalising, alluring and intoxicating- so diverse and complex that words fail to capture the magical bloom of its aroma. Cambodian agarwood is sweet and fruity – with facets of plums, figs, and peaches and nuances of spices and tobacco, while Indonesian agarwood has a spicy and woody scent, and Malaysian oud is very woody with a rich aroma. The fragrance of oud can be further enhanced by the presence of other natural ingredients used in perfumery, such as spices, floral notes, or precious woods, which can complement and highlight different aspects of the oud scent. My Perfumes Select curates the finest and a highly nuanced selection of Oud sprays customized to the varied tastes of oud connoisseurs What makes it significant The incense and perfumes that are produced from oud have been valued for centuries and used by many cultures for spiritual or meditative, medicinal, grooming and aphrodisiac purposes. It is highly revered in the seminal texts of Hinduism, Christianity, Buddhism, and Islam. Apart from its historic significance, oud has, today, become one of the most sought-after perfumery ingredients in the world. While the best oud has traditionally come from Assam, India, it is the Arabs who passionately fell in love with oud and honed the craft of oud for centuries, elevating the ritual of oud to an art form to an extent that the modern-day western perfumery was forced to acknowledge the magical aromatic qualities of oud. Oud is not an easy note to manifest or manipulate as it meanders through deluges before finally settling down. It is a complex molecule and requires the precision of a scientist and the sensitivity of an artist to balance it, either as a highlight note or as a subtle part of a bouquet of notes. It is an art that has been honed by My Perfumes Select through years of experience and realised by some of the best artisans of the oud craft. My Perfumes Select oud rituals manifest the oud note as one of the most luxurious and opulent perfume experiences and reimagine it in an enchanting opus with the most precious notes that have captured imagination and senses. From the sweet embrace of Vanilla and the warm allure of Amber to the mysterious, Mustafa Firoz, Managing Director, My Perfumes Group earthy nuance of Patchouli, each fragrance presents an olfactory journey like no other. Distinguishing oud from perfume Pure oud oil or dhanal oud, as it is called, is a concentrated fragrance. It is worn neat usually on areas where the temperature of the body is slightly higher- like the pulse points on the wrists, behind ears, neck and ankles. For centuries, dhanal oud was the most coveted of fragrances and symbolised social and financial stature and distinction in the society. It is considered the perfume of royalty. The beauty of dhanal oud lies in its versatility to lead as perfume when worn neat or to lend itself to an olfactory ecosystem. Dhanal oud serves as an important perfume ingredient, particularly in oriental alchemy. Oud has a deep, woody scent that is often described as being earthy, warm, and animalistic. A spray or perfume in common parlance, on the other hand, is a mixture of fragrant essential oils or aroma compounds, fixatives, and solvents that are used to create a single pleasant scent. My Perfumes Select, curates an exclusive collection of dhanal oud oils, each representing a very distinct fragrant nuance and epoch yet as a collection, weaving a story of exclusivity and prestige. The My Perfumes Select palette of oud sprays capture the oud note in all its glory and has wowed perfume lovers across the globe. Synthetic oud The synthetic note of agarwood is a great addition to perfumery, but it cannot replace the splendorous, rich, and opulent fragrance of natural oud,which takes years to form and mature. An oud is not good enough if it doesn’t leave a unique, lingering trail. Natural oud can be used in all its variations- as incense, perfume and perfume ingredient. Nothing compares to the richness, opulence and magical mystique of oud, as pure oil, incense and in sprays. It symbolizes the utmost manifestation of luxury and indulgence. From times immemorial, the quality of oud aroma has been associated with status, prestige, and legacy. Difference between synthetic and natural oud When it comes to composition and fragrance, there is no comparison, the natural fragrance of oud is complex and meanders through various deluges to finally settle into a magical bloom. The mystique of the famous Arabian 16|LUXEBOOK|JULY 2023 JULY 2023 |LUXEBOOK|17

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