Luxebook October 2023

Parineeti Chopra and Raghav Chadha’s recent intimate wedding went on to become the toast of tinsel town and beyond, thanks to the beautiful way it was captured for all to see. The gorgeous outfits the bride and groom chose, their venue and décor, had a distinct thread woven through each part of their functions– their dreamy wedding pictures. Not just theirs, Priyanka-Nick, Alia-Rabir, Sid-Kiara and Katrina-Vicky’s nuptials cast an unforgettable spell with meaningful details and an ethereal feel to them, courtesy their wedding photographers and videographers. Each of these stories of the Big Day are a pointer to how much films and videos are packed with emotions, candid capers, the rarest of moments and a personal story, eschewed into the reels for posterity. It’s a story in a fairytale and only a few experts can whip up their charm and talent to bring that about. LuxeBook spoke to the most well-known of them to get behind the lens and reveal what brings about the magic when couples get set to tie the knot. Meet the man behind the most iconic Bollywood shaadis Vishal Punjabi, CEO of The Wedding Filmer, has been at the forefront of wedding filmmaking in India.As someone who has shot some of the most stunning weddings of Bollywood stars and other celebrities from Virat Kohli and Anushka Sharma to Ranveer Singh and Deepika Padukone, Vicky Kaushal and more, he busts a notion - that grandeur isn’t always about opulence.“My work with wedding films stems from my profound appreciation for love stories. They carry that enduring charm, transcending ages and cultures. Contrary to popular belief, grandeur for me doesn’t necessarily lie in ostentatious opulence. It’s the underlying reason, the essence of two lives uniting, that captivates me. Some unions, like that of Deepika and Ranveer or Anushka and Virat, have been emblematic and to witness such love stories conquer challenges and culminate in such resplendent ceremonies is truly inspiring.” He also shares what went into the beautiful videos Sid-Kiara’s wedding. “Kiara and Sidharth’s vision was rooted in simplicity. They aspired for an intimate celebration among loved ones, where every moment was cherished.” In demand: Capturing real moments and emotions Like a few others, Parineeti-Raghav’s wedding exemplified a sense of quiet luxury, almost like weightless, effortlessly-beautiful art. It felt like you watched a beautiful composition, with intimate moments blended in seamlessly. Through the refined aesthetics, it also struck the right chord by being so real. For many photographers and videographers today, it is getting this formula right that matters. Vishal Punjabi’s wedding videos capture such emotional, story-driven films with natural spontaneous footage. So, how does one manage to weave that magic? He reveals what’s behind it. “I think years in this craft have honed our instincts. Our team thrives on capturing the unscripted. To get to know someone, you must get to know their memories. We invest significant effort in discerning the couple’s dynamics, their love language, their apprehensions, and narrative. Our goal is to etch their lives for posterity, to let future generations relive their memories,” says Vishal. The secret to that soft light magic If you’ve sighed over the soft and ethereal-like beauty to the star’s wedding photos, there’s a reason for it. From having the right make-up to photographers planning their shoots around the ‘golden hour’, key factors go into play to make it happen. Jayant Chhabra and Shruti Khanna, Founders of Cupcake Productions are one of the expert teams who’s all for this. He says, “It all comes down to creating a hint of magic when it comes to capturing delicate and beautiful moments and, we’re all about making magic for those soft and elegant images! There is no place for artificiality and thick layers as enhancing inner appearance is the goal, allowing gentle skin tones to radiate a shining, natural glow.” He lets us in on another key trick,“We occasionally sneak in extra fairy lights for lighting to make everything sparkle. Golden hour, flawless make-up, and a dash of fairy magic are the secrets to those exquisite shots.” Bridal baraats are the new order! American photographer Ansel Adams once said, “A great photograph is one that fully expresses what one feels, in the deepest sense, about what is being photographed.” And WeddingNama, founded by Ankita Asthana and husband Akash Agarwal, does just that. He shares how an interesting new trend is bucking tradition to reveal a changing mindset. It’s the trend of bridal baraats! Says Akash, “One thing we’ve seen grow of late is how brides like to get totally involved and have a lot of fun at their Picture courtesy: The Wedding Filmer Picture courtesy: The Wedding Filmer 32|LUXEBOOK|OCTOBER 2023 OCTOBER 2023 |LUXEBOOK|33

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