Sangeeta Boochra Founder and Designer at Sangeeta Boochra Jaipur A business magnate and veteran jewellery designer who is much renowned for her distinct take on traditional and tribal silver jewellery, and more, Sangeeta Boochra’s designs have taken the glamour industry by storm. Boochra’s two-tone jewellery, earrings and jhumkas are equally popular. She produces 10,000 styles every year, with embellishments like precious, semi-precious gemstones, handmade paintings and pearls that are sought after by the royal families of the world, industrialists, politicians and celebrities. Currently, her brand has 51 stores, three factories and design studios. While she pursued a formal education in fashion designing, Boochra resonated with the art of jewellery making. Today, she runs a team of traditional karigars and artisans handpicked from Rajasthan, to give shape to her timeless and evocative pieces. With her father-in-law Seth Lalit Kumar Boochra, she initiated a community development programme way back in 1998, to provide work from home to artisans. In the current scenario, her network extends to 25,000 artisans across all Indian states, through her 400 clusters. Her keen eye for design and interpretation of colours has helped her garner clientele who believe that fashion is about style and about creating a complete look with accessories. For Boochra, there are a few things that will never go out of style. “Minimalism—clean lines, simple silhouettes, and a focus on essential pieces; pearl jewellery that exudes a timeless charm that complements various styles and versatile basics like a white button-down shirt, a well-fitted pair of jeans and a classic trench coat.” “LuxeBook features premium content, exquisite design, and caters to an upscale audience with a focus on cultural richness, aesthetics, and superior quality.” Sanjana Lunia Sanjana Lunia, Founder of Eris Home With a Business Management degree from the prestigious University of Southern California coupled with her role as a Group Treasury Advisor at Landscape Construction, Sanjana Lunia ventured into the home textile market as the Marketing Director for ERIS Global. A sustainable and ethical fabric manufacturer and exporter to the US and the Middle East, ERIS Global is known for its use of Eri silk. Its sister concern in Assam is the largest silk producer in India and employs a predominantly female workforce. In 2021, the brand pivoted from a pure B2B model into a retail venture, Eris Home, the brainchild of Lunia. She was passionate about creating a brand that equated true luxury as an experience, also one that does not cause harm in its manufacturing process. Luxury isn’t a mere word for her; she believes it is an emotion. “The joy and pride I feel when I wear or experience something exquisite is not because of the price tag but because I appreciate its beauty and craftsmanship. I feel humbled that God has been kind enough that I can experience it.” She enjoys travelling for some down time, with her favourite region to holiday being the south of France. “It is brimming with culture and beauty and is the quintessential definition of luxury. From the ever-evolving culinary scene to the boutique hotels, countless vineyards, shopping and more—there’s everything to spoil you,” adds Lunia. Her three classic style essentials are high heels, chunky rings and red lipstick! “LuxeBook is the holy grail when it comes to discovering aspects of a luxurious life, whether that’s food, travel, shopping or decor.” | 48 | 49
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