Luxebook Jan-Feb 2024

JAN/FEB 2024 Era of Brand Collaborations The

IThe first issue of the year deserves our full enthusiasm. For the yearly reset, we have gone back to the drawing books, as the saying goes, and looked in-depth at every sector, from fashion to jewellery to furniture, dissecting how elevated they are to put them in the luxury category. 2024 has been declared a year of rest post manic revenge shopping, revenge vacations and chasing the hottest things/trends. The Hilton 2024 Trends Report, which surveyed more than 10,000 travellers across nine countries, for instance, predicts travellers of all ages will prioritise rest and relaxation, value connectivity and personalisation above everything else. This trend will continue across industries and brands that have a ‘better-for-you’ ethic will gain popularity. Buying into this ethic, we look at houses designed as masterpieces for that year of recharge, sustainable furniture, a return to heritage jewellery, the history of timepieces, a wholesome journey across Phuket and much more. Payel Majumdar Upreti —Editor S O C I A L M E D I A www.mediascope.co.in www.luxebook.in ADVERTISING SALES Mumbai (022 - 6846 8500) Regional Manager (West) — Katty Gia (+91 98705 32295) • Senior Manager — Lamont Dias (+91 91674 14988) Delhi (011 - 4562 5810) Sr. General Mgr. (North) — Asha Augustine (+91 98182 80431) Kerala (+91 94140 69321) — Sanjai Krishnan Manager Mktg. Services — Salim B • Client Servicing Manager — Reshma Malvankar This magazine is printed by and produced by Mediascope Representation (India) LLP. Opinions herein are the writers’ and do not necessarily reflect the opinions of Mediascope. Editorial enquiries concerning the reproduction of articles, advertising and circulation should be addressed to: LuxeBook, Mediascope Representation (India) LLP., 51, Doli Chamber, Arthur Bunder Road, Colaba, Mumbai 400005, India. • Email: luxebook@mediascope.co.in. Material in this publication may not be reproduced, whether in part or in whole, without the consent of the publisher. Founders — Marzban Patel / Anita Patel • Director Publishing — Indu Joshi Editor — Payel Majumdar Upreti • Writers — Arushi Sakhuja, Anushka Manik, Zara Flavia Dmello • Creative Director — Muhammad Jaan Faruqui THE GIST The Year of the Great Recharge Mumbai - Palladium Mall, Lower Parel - Art of Time, Waterfield Road, Bandra New Delhi - DLF Chanakya Mall, Chanakyapuri - Kapoor Watch Co, Emporio Mall - Ethos Summit, Select City Mall, Saket Chennai - Ethos Summit, Palladium Mall I Bangalore - Ethos Summit, UB City Mall Gurgaon - Kapoor Watch Co, Ambience Mall, NH8 I Hyderabad - Ethos Summit, Road No. 12, Banjara Hills Kolkata - Ethos Summit, Shakespeare Sarani Road extend your international limited warranty for up to 8 years on panerai.com

JAN/FEB 2024 4 Trending 28 The New Narrative 6 Jewellery 36 Tuktuk Diaries 12 Real Estate Artistry 44 In Vogue 20 Time for Luxury 26 Special Feature: Breguet Cover Courtesy: Melissa x Marc Jacob 2|LUXEBOOK |JAN/FEB 2024 CONTENTS

As the chilly breeze tickles our noses and the aroma of cinnamon hints to us, winter has been around a while. While we relish the joy of donning cosy layers for the season, let’s not forget to turn our homes into ultimate Netflix & Chill cocoons. In the intricate fabric of home life, the importance of snug selections cannot be overstated. From luxurious cushions offering solace to sumptuous throws inviting a retreat, these plush choices transcend mere decor, becoming indispensable ingredients in the formula for a home that not only exudes comfort but also resonates with a feeling of belonging. In this edition, we embark on the delightful task of transforming your living spaces into snug retreats. Each piece is handpicked to cocoon you in warmth and style, from inviting throws that scream relaxation to plush cushions that practically beg you to dive in. It’s a symphony of textures and hues, creating a haven of comfort that not only keeps your space warm but also radiates an irresistible charm. Because at the end, it’s about creating a home that hugs you back with style! Pottery Barn Dream Faux Fur Throw Indulge in the unparalleled luxury through one of Pottery Barn’s best sellers, faux fur throw collection, where dreams of lavish softness comes to life. The contemporary allure of the short, dense pile adds a modern twist, making it a captivating addition when draped over a sofa or armchair. This exquisite throw is meticulously woven from 100% recycled polyester, embodying both opulence and ecoconsciousness. Certified with the STANDARD 100 by OEKO-TEX®, it undergoes rigorous testing to ensure the absence of over 350 harmful substances, prioritising the safety of you and your loved ones against common textile manufacturing chemicals. Buy here. Pierre Cardin Blanket Since 1950, this eminent French luxury brand has translated haute couture into a tactile experience, offering blankets that seamlessly Soft winter furnishings for a cosy haven! blend warmth and style. The vivid hues offering 10+ shades, carefully curated, endure the test of wash after wash, ensuring your blanket remains as vibrant as the day you first embraced its comfort. Crafted with precision, the elegant design of each blanket guarantees ultimate cosiness throughout the season. Every stitch tells a story of designer comfort, weaving together the legacy of Pierre Cardin with a touch of everyday sophistication. Buy here. Eris Home Forever Knot Velvet Cushion Eris Home has introduced a playful yet functional touch with its latest collection of ‘Shaped Cushions’. In a whimsical ode to the dream of floating in the air, the ‘Cloud’ cushion embodies a serene essence, ensuring comfort as its namesake. Crafted from sherpa fleece, its plush texture offers a warm embrace. For extended hours on couches, chairs, or bed, the ‘Forever Knot’ cushion serves as the perfect sidekick with its unmatched lumbar support and velvety finish. Buy here. Jaypore Fur in Blush Acrylic Cushion Cover For their customers who like all things soft and pink, Jaypore introduced their Faux Fur Cushion in Blush Pink. This enchanting cushion cover, aptly named ‘Fur with Love in Blush’, channels fairy princess vibes and offers a touch of opulence. Whether you desire to enhance your couch with a touch of luxury or transform your bedroom into a fairy tale retreat, this piece seamlessly complements any setting. Buy here. West Elm Silky Tencel Plush Comforter Comforters may come and go, but this masterpiece of cosiness by the one-stop luxury destination, West Elm is crafted for unparalleled comfort and style. Crafted from eco-friendly botanical fibres to bring warmth and sophistication to your space, TENCEL Lyocell stands out for its luxurious silky texture and exceptional moisture-wicking abilities to keep you temperature balanced. This plush, channelstitched comforter comes in three different shades and can be used as a standout on its own or effortlessly layered with a quilt. Buy here. Studio Covers Emilia Bedspread The enchanting Emilia, a ruffle bed cover by Studio Covers seamlessly blends the magic of “less is more” with the idyllic charm of cottagecore. The cascading layers of delicate ruffles add a touch of romance and sophistication to your space. Delicate and whimsical, the ivory Emilia is designed for a standard king-sized bed (6 feet width × 6.5 feet length × 20 inches height). The brand even caters customised tailoring requirements as per the size of the bed. Emilia comes with two Casa Comfort ecru pillowcases, or you can opt for the embroidered Emma pillowcases. The choice is yours! Buy here. Eris Home Forever Knot Velvet Cushion Pierre Cardin Blanket Jaypore Fur in Blush Acrylic Cushion Cover West Elm Silky Tencel Plush Comforter Pottery Barn Dream Faux Fur Throw Studio Covers Emilia Bedspread BY ANUSHKA MANIK 4|LUXEBOOK |JAN/FEB 2024 JAN/FEB 2024 |LUXEBOOK|5 TRENDING

In the grand tapestry of Indian weddings, the allure of diamonds has long held a place of reverence, casting a spell that transcends time and tradition. Sparkling like stars in the night sky, diamonds have been the quintessential symbol of eternal love, luxury and commitment. From intricate diamond-studded bridal sets to dazzling solitaires that reflect the promise of a lifetime, these precious gems have become inseparable from the sacred vows exchanged under the vibrant hues of the Indian wedding canopy. Additionally, even lab-grown diamonds have seamlessly integrated into the world of natural diamonds, broadening the offerings of renowned jewellery brands. Yet, as the sun sets on conventional norms, a new dawn emerges, heralding an era of choice and individuality. It’s time to rewrite the narrative, exploring alternatives that resonate with the modern bride and groom—those who seek not just sparkle, but a story, not just tradition, but a touch of trend. From the fiery brilliance of rubies to the regal elegance of sapphires, and the ethereal glow of pearls, let us explore the myriad possibilities that await those daring enough to embark on a non-traditional quest for their symbol of forever. Welcome to a realm where tradition gracefully waltzes with the latest trends, and wedding joy harmonises with a symphony of sparkle and style. As we unlock the treasure trove of non-diamond wedding jewellery, bid farewell to the expected and let us escort you through a domain where rings, necklaces, and earrings spin tales of daring elegance and bold romance. Dazzling alternatives to diamond Imagine a world where your bling isn’t just carbon-based but boasts the cosmic charm of moissanite, sparkling like a distant star on your finger. Whether you’re more of a rebel and prefer the bold, fiery allure of rubies, giving your jewellery collection a passionate pop of colour or an eco-conscious bride considering sapphires and emeralds, Not just diamonds: Heritage jewellery makes a comeback the market is now a treasure trove of options that go beyond the traditional sparkle, offering a symphony of hues and textures that make diamonds seem like yesterday’s news. So, why settle for a girl’s best friend when you can have a whole squad of gemstone companions? Talking about the same, Pallavi Sharma, the Business Director of Platinum Guild International (PGI) – India revealed how couples are alternatively resorting to Platinum Love Bands to seize their love for their significant others. She states, “In today’s world, where every moment is treasured for its uniqueness and specialness, Pallavi Sharma, Business Director, Platinum Guild International (PGI) Above & facing page: Platinum Love Bands, New Collection 2023 BY ANUSHKA MANIK 6|LUXEBOOK |JAN/FEB 2024 JAN/FEB 2024 |LUXEBOOK|7 ALL THAT SPARKLES

personalised inscriptions remains strong, allowing couples to infuse their jewellery with deeply personal and intimate touches.” Agreeing to the aforementioned, Mr. Dipu Mehta, Managing Director of ORRA FINE JEWELLERY revealed the IT colour combination in trend. She says,“Jewellery materials with rose gold and white gold undertones are rapidly gaining popularity, with platinum also making a discreet appearance in various wedding ceremonies.” Advice to couples for jewellery shopping No matter how much we love bling shopping, let’s admit it, it can break one’s bank easily. Pallavi Sharma, the Business Director of Platinum Guild International (PGI) – India talks about the importance of purchasing versatile jewellery that can stand the test of time and be flexible enough to complement each attire you wear. She states, “Platinum, 30 times rarer than gold, inherently embodies uniqueness. Its designs are crafted based on international trends, allowing for a versatile mix of textured pieces, gemstones, and elegant solitaires that resonate with global influences. Choosing jewellery in bespoke designs becomes much simpler with platinum than with diamonds, which often adhere to more traditional styles. The flexibility to mix and match pieces, combine different elements, and experiment with bold choices enables the creation of a diverse and dynamic jewellery collection.” Pallavi also shares that the latest collection of Platinum Love Bands can beautifully complement a variety of events and fusion attires during weddings, adding a distinctive touch to each occasion. Adding to this, Mr. Dipu Mehta, Managing Director of ORRA FINE JEWELLERY advises couples to invest in jewellery pieces that resonate with their personalities in the longer run, instead of just being appropriate for a day. “We would recommend incorporating current trends with a focus on expressing your personal style. Wedding jewellery should resonate with individual tastes and complement the overall bridal ensemble. Select versatile designs that can be worn on various events beyond the wedding day. This ensures that your investment in jewellery continues to be cherished beyond special occasions. Explore reputed designers and brands known for their artisanry and legacy.” The rise of non-diamond jewellery in weddings “Weddings have transformed into a series of events, celebrating the union of families, and marking a shift towards more personal, couple-centric celebrations. This evolution has put the bride and groom in control of their wedding’s narrative, veering away from strictly traditional approaches. As a result, there is a burgeoning need for jewellery that is as versatile as the myriad of events themselves, able to complement both secondary celebrations and fusion attire,” says Pallavi Sharma, the Business Director of Platinum couples are increasingly seeking meaningful and expressive ways to commemorate their commitment to each other. This quest often leads them to embrace personalised elements in their wedding jewellery, with Platinum Love Bands emerging as a particularly appealing choice. These bands, inspired by romantic narratives and celestial themes, not only symbolise the rarity, purity, and lasting nature of a couple’s bond but also put a spotlight on platinum’s exceptional attributes. Platinum’s density ensures an extraordinarily secure grip on diamonds and gemstones, making it an exemplary material for these significant symbols of love. “The allure of non-diamond jewellery is also on the rise, appealing to those who yearn for unique and distinctive pieces. This trend encompasses a variety of coloured gemstones, such as tourmalines and sapphires, known for their distinctive colour palettes and unusual stone settings. The uniqueness of these pieces is further enhanced by vintage details, one-of-a-kind engravings, blends of different metals, enamel accents, raw and rough-cut stones, as well as nature-inspired designs. Moreover, the trend of Orra Wedding Collection Guild International (PGI) – India. She also mentions how platinum stands out as an especially suitable option in this scenario, owing to its versatility and resilience. “Crafted in 95% pure platinum, Platinum Love Bands have emerged as an ideal choice for couples who are seeking to mark and celebrate key milestones in their relationship journey. Platinum’s subtle yet distinct lustre enhances both coloured stones and alternative materials, lending a sophisticated touch to more playful and expressive pieces.” The ever-evolving future of wedding jewellery In the constantly changing realm of wedding bling, where trends vanish quicker than a bouquet at a catch, certain designs are eternal stunners, forever ready to stay and slay the style game! The future of jewellery design is shaping up to be diverse and inclusive, reflecting a growing desire for personal expression and meaningful storytelling. Pallavi Sharma, the Business Director of Platinum Guild International (PGI) – India shares insights on how the future of jewellery might also witness innovations like 3D printing, that will enable more intricate and personalised designs, enhancing customisation and creative possibilities. She adds, “In a fascinating twist of fate, the art of storytelling through symbols is set to endure in the times ahead. Employing symbolic designs will enrich the narrative of every piece, enabling wearers to convey personal stories and cherished values. We can also witness the integration of wearable technology into jewellery that will combine aesthetics with functionality, such as health monitoring or communication features.A resurgence of traditional jewellery-making methods will add heritage and craftsmanship to modern designs.” Mr. Dipu Mehta, Managing Director of ORRA FINE JEWELLERY, offers couples an exclusive glimpse into the designs and trends set to reign supreme in the upcoming wedding season.“Jewellery designers draw inspiration from various cultures and traditions to create unique pieces that reflect the diversity and unity of our incredible country. From ethnic motifs like panchalada haar and rani haar, to the use of local materials, this trend continues to be evergreen. The popularity of mixing different metals, such as rose gold, white gold, Orra Wedding Collection JAN/FEB 2024 |LUXEBOOK|9 8|LUXEBOOK |JAN/FEB 2024

Kirsten Stewart Priyanka Chopra and platinum, is likely to persist. It allows for versatility, matching jewellery with various fashion styles and colours.” Real-life couples look beyond diamonds Celebrities are rewriting the script of Hollywood glamour when it comes to wedding jewellery, making non-diamond choices the new red carpet trend. From vibrant sapphires stealing the spotlight to the cosmic allure of moissanite, A-listers are embracing unique and unconventional pieces that defy tradition. However, the beautifully crafted platinum jewellery remains a favourite for many, including royalty and legendary jewellery houses like Fabergé,Cartier,and Harry Winston.“Platinum’s durability enables the jewellery to stand the test of time and become archival jewels passed down from generations to generations, thus perpetuating Its enduring appeal as the metal of choice extends to modern-day royalty and celebrities. Celebrity couples including Priyanka Chopra and Nick Jonas, Beyoncé and Jay-Z, Natalie Portman, and Kirsten Stewart have all chosen engagement rings set in platinum as their symbol of commitment. This preference underscores platinum’s unique blend of timeless beauty and enduring strength, making it the ideal choice to represent the depth of their bonds,” shares Pallavi Sharma, the Business Director of Platinum Guild International (PGI) – India. 10|LUXEBOOK |JAN/FEB 2024 Walking Down The Aisle In Your Andaz #PerfectlyYours 4O1 Rooms & Suites 124Apartments 375OO sq ft Event Space HYATT name, design and related marks are trademarks of Hyatt Corporation. © 2023 Hyatt Corporation. All rights reserved

Designing homes as masterpieces BY ARUSHI SAKHUJA In the world of luxury real estate, architectural marvels stand as testaments to opulence and innovation 12|LUXEBOOK |JAN/FEB 2024 SPACE ARTISTS JAN/FEB 2024 |LUXEBOOK|13

Luxury real estate is the epitome of refined taste, sophisticated living, and exquisite architectural artistry. Over the years, the industry has got a variety of treatments from grand estates nestled amidst lush greenery to modern penthouses soaring above the urban skyline. This meticulous attention to detail ensures that every element seamlessly integrates with the overall design, creating a harmonious and luxurious living space. In the realm of luxury real estate, homes are no longer mere structures; they are evolving into masterpieces meticulously designed to embody innovation and opulence. Kunal Verma, the visionary founder of KVIRAAJ explains, “The contemporary approach to designing homes goes beyond aesthetics; it’s about creating masterpieces that resonate with the individuals who inhabit them.” With the world becoming more exposed, integrated, and digitally connected, aspirations of individuals have sky-rocketed and that’s prevalent in the changing landscape of real estate across the world. The world of luxury real estate is undergoing a paradigm shift, where homes are not just properties but reflections of individual tastes and aspirations. Today there is a growing importance of marrying innovation, sustainability, and personalization to create architectural masterpieces that redefine the very essence of luxury living. “In contemporary terms, pure luxury and opulence are passé as people are moving towards a more personalised interpretation of luxury,” stated Karan Desai, Founder and Architect at Karan Desai Studio Architecture + Design. “It’s no longer just about grandeur; it’s about purposeful design and experiential living.” The discerning eye of architects and designers is now fixated on creating living spaces that not only stand as a testament to structural brilliance but also encapsulate a profound understanding of the human spirit’s need for sanctuary and connection with nature. But while nature blends with concrete, opulence and luxury are at the helm of these structures known as real estate masterpieces. It’s pretty much like making real estate an artists’ canvas where architects and interior designers create the unimagined. affluent individuals are reshaping the meaning of opulence in real estate. According to Verma, “affluent individuals are pushing boundaries by incorporating unique features such as private spas, home theaters, and indoor swimming pools, creating personalized oases for relaxation and entertainment.” The appeal of architectural marvels in luxury real estate points to the fact that houses are not just places to live; they may be residing canvases that challenge conventional notions of design and redefine what is possible. The evolution of luxurious structures mirrors the converting lifestyles and preferences of individuals. Modern luxury residences are not limited to opulence; they encompass a philosophy that embraces capability, sustainability, and immersive enjoyment. The emphasis on open areas, and seamless indoor outdoor living reflects a shift toward a greater holistic and modern-day definition of luxury. “Designing homes as masterpieces involves a deep exploration of innovative concepts,” remarks Ms. Tania Bhatia Shringi, Principal Designer at India Sotheby’s International Realty. “We are witnessing a paradigm shift where individuals recognize the significance of integrating biophilic elements, sustainable technologies, and nature-first materials into the very fabric of their homes. This goes beyond aesthetics; it’s about fostering an environment that resonates with comfort and rejuvenation.” Transformative trends shaping real estate As the demand for homes as sanctuaries grows, individuals are embracing uniquely tailored designs, design concepts that seamlessly blend with nature, sustainability and cultural tapestry to name a few. Tania Bhatia Shringi Principal Designer, India Sotheby’s International Realty Kara Desai Architectural Innovations 14|LUXEBOOK |JAN/FEB 2024 JAN/FEB 2024 |LUXEBOOK|15

Office Space by 42MM Architecture no longer confined to expensive artwork and premium decor. True luxury is about understated elegance, contentment, and fulfilment,” Ms. Shringi remarks. The integration of state-of-the-art technology allows residents to control their environments effortlessly, while the preference for expansive spaces with green surroundings reflects a desire for a holistic living experience. Architectural Innovation Architectural innovation extends beyond aesthetics, from cuttingedge technology seamlessly integrated into those homes to a harmonious combination of luxury and capability. There is no doubt that architectural innovation plays a central role in shaping these luxury real estate masterpieces. “Today luxury is all about experiencing and interacting with our given space. Architectural innovation facilitates this transformation by introducing concepts like adaptable spaces that seamlessly transition between private retreats and social hubs.” believes Karan. Adding further, Shringi notes, that “The hallmark of architectural innovation lies in finding new solutions to age-old challenges.” From leveraging new materials and technologies to reimagining the use of traditional elements, the goal is to achieve desirability, feasibility, and functionality. “Successful design innovation creatively interprets the client’s aspirations, ensuring the highest standards are met from concept to completion, resulting in luxurious and distinctive spaces.” According to Rudrakash Charan and Priyanka Khanna, Founders and Architects at 42MM Architecture, “Architectural innovation is about pushing boundaries, enabling architects to create homes with new structures, materials, and aesthetics. At the same time, modern living also demands intertwining luxury with sustainability. Our designs prioritise eco-friendly materials, energy-efficient systems, and a seamless integration with nature. Green spaces, sustainable technologies, and biophilic designs are seamlessly blended to create luxurious yet environmentally responsible homes.” This innovation extends beyond the physical realm, incorporating cutting-edge technology that harnesses the power of smart home systems, sustainable solutions, and advanced automation. Adding an important point, for Karan, architectural innovation is also about crafting residences that stand as iconic statements, marrying form and function in a symphony of design. It is about an emphasis on creating bespoke environments that resonate with the homeowner’s lifestyle, preferences, and aspirations. But, it doesn’t end there, Verma throws light on an intriguing concept that is an extension of sustainability. The innovative concept of adaptive reuse which emphasises the transformation of existing structures like old factories into unique living spaces. Such projects further push creative boundaries to create the extraordinary. Karan Desai Bespoke Creations “Functionality merged with sophistication is clearly the way forward. People seek homes that seamlessly integrate technology, sustainability, and wellness elements without compromising on aesthetics. There’s a growing emphasis on adaptable spaces that cater to evolving needs—a home that effortlessly transitions from an entertainment hub to a serene sanctuary. Moreover, there’s a strong inclination towards eco-consciousness. Sustainable materials, energy-efficient systems, and green spaces are becoming inherent components of luxury homes,” says Karan. Tania Bhatia Shringi, Principal Designer at India Sotheby’s International Realty, emphasises that recognizing the importance of building homes as sanctuaries and providing comfort and rejuvenation is pivotal. “We’re witnessing a surge in incorporating biophilic elements and sustainable features, from solar panels to nature-first materials. Harmonious spaces creatively integrate light, wind, and water, connecting residents with nature—a primal need that has gained exponential significance in the postpandemic era.” Beyond the aesthetics, affluent individuals are redefining luxury living by emphasizing ease, comfort, and connectivity within their properties. “Luxury is 16|LUXEBOOK |JAN/FEB 2024 JAN/FEB 2024 |LUXEBOOK|17

Uniquely Tailored Designs But the real luxury is creating uniquely-tailored spaces, also known as bespoke designs. Creating luxury real estate masterpieces also means catering to individuality and offering bespoke designs that reflect the distinct personalities and preferences of their owners. Every detail, from the exterior façade to the interior layout, is meticulously crafted to create a seamless fusion of aesthetics and functionality. Customised elements such as grand entranceways, private courtyards, and panoramic windows that frame breathtaking views, lend a sense of exclusivity and luxury. Karan Desai states, “Modern-day affluent homes are not just homes but expressions of their identity. Today, customization is key, and that is why our designs focus on creating bespoke architectural marvels that not only showcase luxury but also reflect the individuality and taste of the owner.” Creating a unique and personalized architectural masterpiece involves understanding the client’s tastes and lifestyle intimately. “At India Sotheby’s International Realty, we believe that design should reflect the client’s unique taste and personality while telling a story,” shares Ms. Shringi. “Understanding their aspirations and vision is key to developing the design, and approaching each project with a fresh eye allows for innovative solutions that maximize its potential. Our commitment to quality, time, and cost is evident in our constant strive to exceed the client’s aspirations,” said Shringi. Highlight the shift towards bespoke architectural marvels that not only showcase luxury but also reflect the unique tastes of the owner, today, customization is the key focus at 42 mm Architecture. The process of crafting a unique and personalized architectural masterpiece begins with a comprehensive discussion with clients, explained Charan and Khanna. This process involves understanding their preferences, aspirations, daily routines, and unique personalities. “The underlying idea is to listen intently, absorbing their vision for their dream residence,” they state. Yet another pillar at 42 mm, is their belief to infuse the design with elements that reflect the clients’ individuality. “Whether it’s a home office that doubles as an art studio, a meditation space infused with natural light, or incorporating a specific art collection into the design, we weave these unique facets seamlessly into the architectural blueprint,” shared the duo. In agreement, Karan Desai emphasizes the collaborative nature of the process. “It starts with a comprehensive discussion to unveil not just architectural preferences but the very essence of how clients live and dream.” “By combining the clients’ input with their own expertise and creativity, architects strive to create a one-of-a-kind architectural masterpiece that not only captures the clients’ taste but also exceeds their expectations,” accurately summarises Verma. Thus, creating bespoke space is the cornerstone of luxury real estate and building masterpieces. Because two masterpieces are rarely ever the same. The nuanced artistry involved in creating luxury real estate masterpieces reflects a synthesis of technological innovation, sustainability, and a deeply personal touch, where homes become not just structures but bespoke expressions of individual identity with architectural innovation at the core. 42MM Architecture 18|LUXEBOOK |JAN/FEB 2024 ekaya. in

BY ARUSHI SAKHUJA From simple timekeeping devices to complex mechanical wonders, the evolution of luxury watches has been a journey that spans centuries. From tradition to innovation: The Evolution of Horology The history of luxury timepieces reads like a symphony, each tick and tock resonating with centuries of craftsmanship. If we consider luxury watches themselves, we can list countless innovations both in terms of technology and materials. And the digital transformations have forever changed the way we buy watches, releasing us from the confines of brick-and-mortar stores. Limited editions, innovative designs and cutting-edge material with a focus on sustainable materials now drive the watch making process. Luxury watches are not just timekeeping instruments but symbols of craftsmanship, style, and sophistication. The often work as a status symbol and are considered collectibles for aficionados. Over the years, the world of luxury watches has witnessed a remarkable evolution in design, blending tradition with innovation.This evolution has transformed how watches are perceived and worn, creating an exciting journey through the changing aesthetics of these timepieces. Watches in the world of today, weave together tradition and innovation, analog and digital, offering a glimpse into a world where time is not just kept but celebrated. Tag Heuer Connected Calibre E4 Golf Edition 20|LUXEBOOK |JAN/FEB 2024 JAN/FEB 2024 |LUXEBOOK|21 TIME FOR LUXURY

Traditional Watch Designs While traditional watch designs are now just a luxury of a few, they laid the foundation for the rich heritage of luxury watches. The first wristwatches were small and delicate and were powered by manual winding movements. These early watches were made with simple materials such as gold, silver, and leather. From the age-old winding techniques, the grandeur of pocket watches worn by royalty to the wristwatches that adorned the wrists of explorers, the evolution is a testament to the artistry embedded in every delicate dial. The 1920s and 30s saw a rise in the popularity of wristwatches, as they became more accessible and affordable. This period also saw the introduction of new features such as the chronograph, and luxury watch brands like Rolex and Omega began to emerge during this time. The 1940s and 50s saw a boom in watchmaking technology, as brands began to experiment with new materials and designs. The use of stainless steel became more common, and watch faces became more elaborate with the addition of sub-dials. In the early days, mechanical watches, driven by intricate movements, marked the epitome of horological achievement. Swiss watchmakers, with their precision and dedication to quality, set the standard for craftsmanship. Round cases, classic dials with Roman or Arabic numerals, and elegant hands are some of the defining features of traditional luxury watches. Brands like Patek Philippe and Vacheron Constantin have become synonymous with this traditional design aesthetic, embodying the essence of heritage and craftsmanship. However, as the world evolved, watch designs changes as well. Technology played a pivotal role in driving the shift toward innovative designs be it the use of precious metals, large dials, artist collaborations, new materials, improved manufacturing techniques, and the rise of the quartz movement in the 1970s. The 1960s and 70s saw a shift towards more colourful and adventurous watch designs, as brands like Omega, Rolex, and Breitling experimented with bold colours and shapes. Consumers also began to seek watches that reflected their individuality and personal style, pushing brands to experiment with new designs. Innovation in the watch industry Fast forward to the 20th century and the rise of the quartz movement – the use of battery as its primary power source. This was a turning point and major breakthrough that transformed the industry, however the allure of traditional and intricated craftsmanship still stood tall. Watch enthusiasts sought timepieces that not only told accurate time but also encapsulated sophistication and exquisite design. Luxury watchmakers then renewed focus on mechanical complications, from tourbillons that defy gravity to perpetual calendars. The emergence of innovative watch designs marked a turning Patek Philippe Grandmaster Chime point in the luxury watch industry. Avant-garde designs inspired by modern art, architecture, and fashion gained prominence. Unconventional case shapes, vibrant colours, and unique dial configurations became hallmarks of this new era. Brands like Richard Mille and Hublot have become synonymous with daring designs that push the boundaries of what a timepiece can be. Innovative materials, such as carbon fiber, ceramic, and sapphire, have replaced traditional metals, contributing to both aesthetics and functionality. These composite materials are now commonplace in the production of watch cases and their components. Besides mesmerizing visual effects, watches have become lighter and more durable. One of the leading brands in this sphere is Richard Mille. Skeletonized dials reveal the intricate dance of gears, creating timepieces that are not just instruments but objets d’art. While innovation brought radical changes, many luxury watch brands recognized the importance of preserving tradition. This led to the fusion of traditional and innovative design elements. Some watches embraced modern technologies, such as incorporating smart features without compromising classic design aesthetics. This blending of the old and new appealed to traditionalists and contemporary watch enthusiasts, offering a harmonious balance between timeless elegance and cutting-edge innovation. The Digital Era The watch industry is often accused of being old-fashioned, but the digital transformation is not bypassing the watch industry. Numerous watch brands have incorporated advanced engineering tools such as CAD (computer-aided design) and CAM (computeraided manufacturing) to develop and produce their watches. New technologies both optimize the production process and improve accuracy. As the 21st century unfolded, the world witnessed the digital era ushered in a new chapter for luxury timepieces, challenging the boundaries of design and functionality. Smartwatches, often dismissed as mere gadgets, emerged as formidable contenders in the horological arena. Luxury watchmakers, recognizing the changing tide, embraced the digital landscape without compromising their commitment to excellence. Hybrid watches, blending traditional aesthetics with smart functionalities, became a bridge between the analog past and the digital future. These watches seamlessly integrated fitness tracking, notifications, and even touchscreens while retaining the timeless allure of classic timepieces. A great example is TAG Heuer’s Smartwatch Connected series. Digital displays seamlessly coexist with traditional analog elements, offering wearers the flexibility to switch between styles with a simple touch. Customizable dials, digital complications, and the ability to synchronize with other devices contribute to a more Richard Mille - RM88 Automatic Winding Tourbillon Smiley 22|LUXEBOOK |JAN/FEB 2024 JAN/FEB 2024 |LUXEBOOK|23

interactive and personalized timekeeping experience. Luxury watches are no longer static; they are dynamic companions that adapt to the needs and preferences of the wearer. Sustainability in the watch world It’s also worth mentioning that manufacturers are focusing on sustainability and conserving resources. For instance, the G-SQUAD GBD-H2000, is an eco-friendly multi-sport watch that incorporates renewable materials such as castor seeds and corn-based biomass plastics to create the band, bezel, and case that help reduce environmental impact and foster a circular economy. Hublot and Nespresso’s Big Bang Unico Nespresso Origin 42mm is the first timepiece made with recycled coffee grounds and capsules, and comes in a brand new Hublot case created entirely from oak, designed to be a reusable item. Panerai’s Mike Horn edition features two luxury eco-friendly crafted 80 grams of EcoTitanium. It is a recycled metal alloy that Panerai has been pioneering for several years now, working hard to bring it to the industry. And the watches are manufactured and assembled in Panerai’s base in Neuchâtel, Switzerland which is designed for zero carbon emissions. Over the past 20 years, for example, more and more recycled and certified materials have found their way into watchmaking. Examples include plastic watch straps made from recycled plastic bottles or fishing nets from ocean cleanups. When it comes to buying precious metals and diamonds, many brands like Chopard and Cartier have been paying more attention to where these materials are sourced. IWC, Panerai, and Oris go to great lengths to reduce their impact on the environment by opting for production processes that conserve resources, minimizing energy consumption, and using renewable energies and environmentally-friendly materials. Reducing waste and emissions and promoting the circular economy are also important goals. The future of Luxury Watches Innovation is going to be a key factor influencing luxury watch design. Sustainability has been gaining traction for a few years now, with brands exploring eco-friendly materials and ethical manufacturing practices. Smart technologies are also making their way into luxury watches, enabling connectivity and personalized functionalities. Furthermore, customization options are becoming more prevalent, allowing collectors to create unique timepieces that reflect their individuality. The evolution of luxury watch designs from tradition to innovation is a testament to the dynamism and creativity of the watchmaking industry. Traditional designs laid the foundation for timeless elegance, while innovation pushed the boundaries of what was possible. The fusion of tradition and innovation has given birth to captivating timepieces that cater to diverse tastes and preferences. As we move into the future, the luxury watch industry will continue to surprise us with its ability to blend tradition with cutting-edge technology, ensuring that these timepieces remain a source of fascination and admiration for future generations. This marks the dawn of a new era in horology—a realm where tradition and innovation are harmoniously blending, urging us to savour the best of both worlds. For watch connoisseur, the evolution of luxury timepieces is a rollercoaster of excitement and contemplation. The traditionalist finds the allure of smart functionalities perplexing, and the collector’s cabinet, now houses hybrid wonders and sleek digital companions as opposed to simply traditional timepieces. Yet, the essence of collecting remains unchanged – the pursuit of rarity, craftsmanship, and storytelling. Limited editions, intricate complications, and the legacy of renowned watchmakers continue to command attention and appreciation. TAG Heuer’s Smartwatch Connected Casio G-Shock G-SQUAD Hublot Big Bang Referee 2018 FIFA World Cup Russia Connected Watch 24|LUXEBOOK |JAN/FEB 2024 Our annual tribute to the women who are challenging the notions of Indian Luxury with their creativity, conviction, power, and persuasion. Look out for our whole month of celebrations of their achievements this March. TOP Details coming soon on www.luxebook.in and @luxebookindia on Instagram INDIAN LUXURY’S MOST POWERFUL WOMEN - 2024

In the heart of haute horlogerie, where craftsmanship and artistry synchronise like two hands of the same clock, Breguet is a name synonymous with timeless elegance. As we embark upon a new year, the venerable House of Time has crafted yet another masterpiece that transcends the boundaries of mere timekeeping. The Reine de Naples 8925 Valentine’s Day Edition, a limited series of 28 pieces, is not merely a watch; it’s a poetic ode to love, a celebration of innovation, and a testament to Breguet’s unwavering commitment to excellence. As one beholds this horological marvel, the first impression is a dance of romance and sophistication. The 18k white gold case watch, much like the others in the Reine de Naples collection, pays homage to the trailblazing spirit of Caroline Murat - Napoleon Bonaparte’s sister and a renowned patroness of the arts. In an era when watches were worn as necklaces, it was Caroline Murat who commissioned Abraham-Louis Breguet to create the world’s first wristwatch. Thus, in 1810 Abraham-Louis Breguet began to work on this one-of-a-kind timepiece: the world’s first wristwatch. This story is not to be confused with a footnote this watch’s legacy, and instead, the integral subtext behind its creation. The dial, a canvas of white mother-of-pearl, becomes a stage for a chorus of emotions. Delicate red accents, a subtle nod to love’s ardour, are scattered across the dial like love notes on an enduring Breguet’s Reine de Naples 8925 is a Valentine’s Day Ode to Love TIME FOR LOVE BY ZARA FLAVIA DMELLO to form the 586/1 self-winding movement. With a 38-hour power reserve and a frequency of 3 Hz, this calibre is not just a mechanical marvel; it is a testament to Breguet’s commitment to precision. The balance spring, made of silicon, showcases Breguet’s technological prowess, offering resistance to corrosion, wear, and magnetic influences, ensuring the enduring accuracy of this horological gem. Turn the watch over, and the sapphire-crystal back reveals the mesmerising dance of the platinum oscillating weight, adorned with Côtes de Genève decoration and bevelling. As we immerse ourselves in the splendour of the Reine de Naples 8925, it’s impossible not to reflect on its historical roots. Caroline Murat, the queen who defied convention in 1810, continues to inspire the modern interpretation of her audacious request. This watch is a continuation of a legacy, a reminder that innovation and classicality can coexist in a timeless embrace. Breguet has never shied away from being inspired by the past, and in fact, has a famous penchant for timepieces that constantly allude to the brand’s historical narratives. Its Type 20 collection that launched its more recent timepiece last year,is a military chronograph, paying heed to the brand’s supply of over 1000 watches to the French Air Force during the First World War. Of the array of watchmakers who lined up in an attempt to meet the air force’s requirements, only Breguet’s watches that dodged its scrutiny. Type 20’s civilian counterpart Type XX is similarly entrenched in the brand’s storied past, and these tales are now upheld with each launch. For Reine de Naples 8925 as well, Breguet preserves the spirit of Caroline Murat, capturing the essence of her bold vision in a contemporary creation, in a world where traditions often fade. This limited edition, with its unique combination of red accents, diamonds, and rubies, serves as a manifestation that like these pieces of history, love too, can transcend time. Breguet, with its unwavering commitment to excellence, invites us to embark on a journey where history, romance, and craftsmanship converge—a journey guided by the beating heart of the Reine de Naples. parchment. The flange is adorned with 66 hand-set rubies, while the bezel, a constellation of diamonds, whispers tales of eternal love.The crown, adorned with a cabochon-cut ruby, is a regal touch, a reminder that love, like royalty, is meant to be cherished. A closer inspection reveals discreet red hearts marking the hours on an offset chapter ring. The hands, painted in a passionate shade of red, trace their ardent path, keeping time with the beating heart of the Reine de Naples. The watch comes together with the dainty yet bold alligator leather strap that cradles the wrist with refined luxury. But the true heartbeat of this timepiece lies within its distinctive 33mm egg-shaped silhouette, where 180 parts come together Breguet has never shied away from being inspired by the past, and in fact, has a famous penchant for timepieces that constantly allude to the brand’s historical narratives. 26|LUXEBOOK |JAN/FEB 2024 JAN/FEB 2024 |LUXEBOOK|27

Melissa x Marc Jacob Era of Brand Collaborations BY ARUSHI SAKHUJA Luxury brands pivot towards collaborations as a marketing tool; we look at how such collaborations are a dynamic force reshaping the very fabric of the haute couture landscape. The Luxury, by its very definition, epitomizes rarity and exclusivity. However, the contemporary consumer landscape is marked by a dynamic interplay of diverse influences. The modern luxury consumer is discerning, seeking not only products but experiences that transcend the ordinary, hence the rise of limited editions. Take for instance the Jean Paul Gaultier x Jimmy Choo that created a buzz with the Perspex heels with miniature versions of Big Ben and the Eiffel Tower, or the Rimowa x Tiffany & Co. Collection of luxury travel bags inspired by the brilliance of a diamond and mirrororing the diamond’s unique facets. Yet another collaboration that was highly spoken about was the Louis Vuitton x Yayoi Kusama, and the success even led to the rise of a second collection later in the year. Traditionally, luxury brands stood tall and solitary, as a symbol of opulence, extolling a narrative of solitary empires and exclusive brand history. A discernible shift has transpired which has redefined the conventional narrative of exclusivity when it comes to luxury brands. However, a paradigm shift has unfolded, and brands are now embracing an unprecedented trend – collaboration. Luxury 28|LUXEBOOK |JAN/FEB 2024 JAN/FEB 2024 |LUXEBOOK|29 THE NEW NARRATIVE

Aulerth X Ekaya Banaras brand collaborations have emerged as a powerful strategy for infusing freshness and storytelling into brand offerings. As Vivek Ramabhadran, Founder and CEO of Aulerth, a new-age jewellery brand eloquently puts it, “Consumers don’t particularly seek or care much for collaborations – they are drawn to freshness, novelty, and a good story. Collaborations serve as a canvas for novel content creation, which helps draw consumer attention as well.” It wouldn’t be incorrect to say that it is the era of brand collaborations. With every new day comes a new announcement about a new collaboration. Cross-brand collaborations are on trend everywhere, from fashion and beauty, to travel, hospitality and tech. Take for instance the collaboration between MAC Cosmetics and Disney or Kate Spade and Clinique, which was one of the first few collaborations that merged both fashion and beauty. While the design inched towards the Kate Spade aesthetic with springtime florals, colourful stripes, kisses, and graphic polka dots, Clinique’s best-selling lip glosses features shades like Air Kiss, Rosewater, Juicy Apple and the viral, internet-breaking Black Honey. In addition, Shivan and Naresh and Glenmorangie’s collaboration on Delicious Living is yet another insight on this phenomenon. The limited-edition collection of artisanal couches transcends conventional luxury, redefining the art of living for the luxury-seeking Indian consumer. From couches in bright hues to signature motifs of the fashion house, the collection is one to watch for. And the most recent is the Master & Dynamic and Celine collaboration for a set of headphones which will be priced at a whopping $950. Collaborations vs Acquisitions This is certainly no passing phase and the ties run deeper than two juxtaposed logos. The immense applause it receives, and the doubling customer reach make such Glenmorangie collaborates with Shivan & Naresh for Delicious Living 30|LUXEBOOK |JAN/FEB 2024 JAN/FEB 2024 |LUXEBOOK|31

collaborations fruitful for all the parties involved. However, some are also more than just luxury brand collaborations, they are strategic brand acquisitions. The purpose of most collaborations is to engage and excite fans of the brands in question by bringing something of added value to them, whether that’s a limited-edition product, something collectable or a unique offer.“Luxury brand collaborations stem from consumers seeking more than just the brands’ primary offerings. These partnerships go beyond the brands’ usual activities, allowing consumers to envision the core competencies of the brand. Additionally, these collaborations introduce the brand to a new audience with distinct interests, providing a unique brand experience,” explains Siddhartth Mahajan, CEO & Director of Shivan & Narresh. This seemingly counterintuitive move raises questions about the essence of exclusivity and the pursuit of unparalleled craftsmanship. Why are renowned luxury brands opting to merge their creative forces with unexpected counterparts? The Economic Impact At the heart of luxury brand collaborations lies the pursuit of innovation and creativity. The collaborative process often sparks a creative synergy that pushes the boundaries of what is considered conventional or on-brand. The amalgamation of traditional artisanal techniques, for instance, with contemporary design philosophies not only elevates the aesthetic appeal of products but also fosters a sense of artistic evolution within the industry. In the words of Ruchi Sally, Managing Director of Melissa India, (a well-known Brazilian sustainable footwear brand) the surge in popularity of luxury brand collaborations is due to the dynamic shifts in consumer preferences and market dynamics. Sally emphasizes that today’s consumers seek not only premium products but also meaningful experiences and connections with brands that echo their values. She notes, “Collaborations, particularly those with a sustainability focus, like the one with Marc Jacobs, resonates well with the current emphasis on conscious consumerism, reflecting a broader shift in consumer priorities.” On the economic front, Mahajan emphasizes that “... collaborating brands capitalize on brand equity, incorporating design fees and royalties. This not only impacts the economic viability positively but also allows brands to experiment with new products within a royalty-based system, mitigating risks.” For instance, the collaboration between Porsche and BOSS for a luxury capsule collection allowed BOSS to enter the automotive-inspired luxury market. Similarly, the collaboration between Off-White and Nike for The Ten collection gained widespread attention on social media platforms, contributing to both brands’ popularity. By bringing together two distinctive realms of expertise, brands can push the boundaries of design and technology, thus reaching a wider audience. Take, for instance, the collaboration between Louis Vuitton and Supreme. The melding of Louis Vuitton’s timeless elegance with Supreme’s streetwear edge resulted in a collection that not only appealed to their existing clientele but also opened doors to new demographics. Vuitton’s collab with Supreme is a pitch at making Louis Vuitton’s brand desirable and relevant to younger audiences to whom style is important. Louis Vuitton’s revenues rose 21% that year and the brand cites their collaboration with Supreme as being a key sales driver. The unexpected fusion of high fashion and street style not only brought together disparate consumer demographics but also ignited a global cultural conversation. The resultant limited-edition collections became highly coveted, transcending the boundaries of traditional luxury markets and resonating with a younger, more diverse audience. Sally remarks, “The revenue streams benefit from increased visibility, enhanced brand loyalty, and the unique appeal that collaborative collections bring.” Moreover, luxury brand collaborations act as strategic brand acquisitions, providing an opportunity for brands to tap into new markets and demographics. The collaboration between H&M and designer collaborations, such as the renowned partnerships with Rabanne, Karl Lagerfeld, Versace, and Balmain, has enabled the high-street giant to establish a foothold in the exclusive world of luxury fashion. This not only diversifies the brand’s portfolio but also positions it as a trendsetter. H&M’s clever market positioning with Exclusivity is crucial, yet embracing a diverse audience is equally important. We maintain a luxury standard, opting for limited numbers and selecting certain products for limited editions. This ensures both a broader audience reach and a sense of exclusivity. OakSwirl from Delicious Living 32|LUXEBOOK |JAN/FEB 2024 JAN/FEB 2024 |LUXEBOOK|33

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